If your retail store is outdoors, you may consider teardrop banners. These are weather-proof and with your design digitally printed on the nylon, they can effectively and professionally brighten your shop front. A-frames are another way to enhance your retail signage. They are portable, double-sided and pamphlet holders can be attached so that people can pick up your message when walking past.
If you have a large window, vinyl graphics can be an option to lure your customers inside. Vinyl can come in stock colours or the colour can be digital printed depending on your design and aim. If you worry that vinyl prints on your windows will block natural light, Oneway vision is your solution. Oneway vision is a special self adhesive vinyl which has holes to let light through. The great thing about this is that from the outside people are able to see the digital print, but from the inside you are able to look straight through the sign to the outdoors and light is allowed through.
One of the best solutions is to illuminate your signage. Traditional Lightboxes, Slimline lightboxs and neon Signs will give a strong impression to your customers and your keep your store switched on even after you have gone home.
By: Ridfan Tonde
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This article was written by Ridfan Tonde for the Sydney signwriting company, Blueprint Concepts. Other articles regarding the making and installation of signs can be found go to my site at their Sydney signs website.